Deal or no Deal Would You Entrust Your Website
Deal or no Deal Would You Entrust Your Website Performance Analysis to a Software Application
Deal or No Deal Would Entrust your website performance analysis of a software application If your website performance from a human expert or a piece of software is a dilemma that many managers of e-business are currently facing. There is no simple answer to this question. The mix of web site performance assessment tools and techniques needed to use is a function of a company? S-specific needs. A detailed analysis of these tools and techniques is, of course, well beyond the scope of this article. All I want is to identify key factors that should be considered in the choice of this website and tools for evaluating the performance processes.In Business (including E-Business), performance evaluation and are considered to require objectivity, consistency and the availability of a clear picture. The assessment must be carried out against objective benchmarks such as a subjective way of thinking. This is why the companies that develop and sell website software for the analysis of benefits that, if you use a reliable, you do not need human touch. After all, software is never too subjective. Reference is made to raw data and objective, it is very likely that he has a flaw in his statement calculations.At first of these appears to be very attractive. If you hire a consultant for e-business to conduct the evaluation, is a relatively long and expensive project, and consultants will be unable to complete your website? Check-up of health? the night. Moreover, in contrast with the analysis software, human-driven analysis of some lack of statistical accuracy. So that means the state of art website application performance analysis software may be the final solution for the enterprise? Unfortunately or fortunately, it is still impossible to perform a competent analysis of the performance of the Website, without human involvement. Software applications can be used as data collection tools powerful, but are not very effective for the interpretation of data. ? Silicon brains? are good for the quantitative assessment. It enables them to provide information on the number of clicks to your website receives, the functionality of software applications, processing, etc. However, software applications are still able to make the qualitative analysis of web site performance. Thus, human touch should not be for the evaluation of management strategies and processes, usability, content, information and emotional appeal of the site means that Website.So performance analysis software is useless? Far from it! E 'vital for e-business managers to understand that the two approaches for analyzing site performance referred to above are free and not contradictory. N. assessment can be made without accurate statistics are available. At the same time, the amount of data can not substitute for thoughtful reviews of an expert in the field. In addition to e-business analysts to ask at least some 'basic devices enabled by the technology and applications. For example, if an e-business consultants to meet the needs of its current target site, has turned into a two-step process. The first step is to determine the number of visitors (especially returning visitors), the site receives, the number of subscribed members, customer demographic information and other statistics. This step can be fully supported through the use of appropriate software, such as web applications metrics. After the analysis, statistical data are sorted and the target, it is time for consultants e-business to take, and its value judgments, to join a list of recommendations for the company should not follow.We never forget that software applications are provided by the people, citizens and end-users and beneficiaries in the eyes, but are unable to understand the dynamics of human behavior. They may also emotional factors in the assessment. On the other hand, we should exploit the possibilities of these applications and give them a good use.Michael Baron is the founder and CEO of Baron Consulting (BC)? one of the leading e-commerce consulting and training service providers in Australia. Michael has chosen to e-commerce since 1997. He has published more than twenty projects of e-commerce in the areas of e-learning software development, website development, web-site mapping and electronic marketing for government and commercial organizations in Australia and abroad. Michael also has a variety of research and whitepapers, and has been professor of electronic commerce in some of the major Australian universities. E 'a sought after speaker of e-commerce conferences, forums and seminars.
