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Poor customer service can lead to the downfall of a company? Absolutely. Most of all marketers will tell you that “the average business spends six times more to attract new customers that it does to keep old ones.” That says a lot about the importance of putting the customer first. E ‘became increasingly common to see customer service free of companies large and small. The company is growing faster than they can offer training to their employees, or society is not determined as of right. This has become a problem that there are many experts and authors who seek to offer paid or free advice and guidance. there is an article by Jill Homer titled “Tips for the care of Bad Customer Service“. Jill describes the typical scene where a customer steps into a shop and wants to know where to find a particular product. In this example, the worker is employed and not be disturbed, and thus gives the customer a short answer and continues whatever does not even come into contact with the customer. The client persists with kindness, and discomfort so evident in his voice, the employee has reached reluctantly and points to the customer in the general direction of product localization. But instead of product purchase, the customer leaves the store, frustrated, vowing not to return. Jill continues in her article to give some tips on how to train yourself and your employees have different ways of thinking and acting that will put the customer first. Art Waller, head of the regional department of Utah State University, said: “Never, never, never ignore a customer.” I can think of many examples where I personally services to poor clients or I heard my friends around a sample of clients with services of poor quality. I always check the internet reviews of any hotel before my stay there and if there are many negative reviews, there’s no way that I would stay there. However, each company can shoot in the foot, providing assistance to poor clients, especially in this era of Internet. I’m not going to score more than a few examples, because I’m sure we all saw someone burning at one time or another, but an example I found online with a quick search online was of a customer that has been defrauded of their money through a company called Medtexx where society was not prepared to provide a refund if the customer does not like being deceived. But the company wanted to keep the money instead … which will probably lead to their eventual loss. Apparently, this person was not the only dissatisfied customer, according to the BBB reports for two years. If your company or activities should be as far into the danger zone, so the best thing you can do is give back to those customers who have personally offended and try to make amends and see how you can do to make them happy. I bought auto parts at a single site on the Internet where I would definitely return, just because they bent over backwards to answer all my questions and even called me to track my order one month later. One of the most important points of a successful company is a good customer service. Utah State University, has shown recent findings in customer service. the average business hears only 4 percent of its dissatisfied customers. The other 96 percent quietly go. This is very dangerous for any business, because if a dissatisfied customer can not share their complaints with the company, then share them with other means, such as friends, family and neighbors. Statistics show that the average unhappy customer will tell 8 to 10 people about their problem. One in five of those who share with 20 other people. So you can see how repeated offenses of poor customer service can quickly snowball into the downfall of a society. No matter if you have a large media company, a popular soft drink company, an airline, a sports store, or a start-up hot dog stand, the service customer should be your biggest concern. Too often we see where an employee chooses to simply ignore a dissatisfied customer, with the hope that it goes away. The employee mistakenly think “oh well what is the loss of a client?” However, the problem is that poor customer service, as well as good customer service, will be shared with all their friends until the business fails or flourishes.