The issue of allowing your customers so that they become an extension of the marketing is not new. turn them into a force vector is selling the dream of any service organization. The difference today is that the landscape has changed to the point where the quality of service is no longer the minimum bar [...]
Tune into what customers really want Customer relationship marketing is powerful in theory but in practice difficulties. We need to take some 'time to understand how and why we are, our efforts. Perhaps we are overlooking the basic elements of good customer relations program. With the means to connect easily with their customers, perhaps we [...]
While waiting for a response to my request for a company VTR stereo recording said a customer service “representative will be available shortly. At that moment I realized I finally get around. Baby boomers with world events, and additional pressures in today’s society, and customer service “that has evolved in our economy. We moved from [...]
A society of agricultural machinery in Canada is a pioneer in customer service. REM Enterprises, Inc. Saskatchewan in Canada has developed a “Charter values”. The paper essentially allows customers know what they can expect from society if they are a customer or not. The basis of the Charter is paradoxical. . . * Joy * Character * Integrity * Honor One [...]
“The quality of a service or product is not what you put into it. This is what the client or the client leaves.” – Peter Drucker (1909-2005) writer, business consultant, lecturer at the University I recently had an experience with a local restaurant that demonstrates the power or lack of customer service. My husband, Bill, and I [...]